Would charging for Facebook/Twitter make it a sustainable business model?

All the following discussion is merely assumptions of what would happen…

Maybe for the people above 25, Generation X or Digital Inmigrants, it makes sense to pay a reasonable amount of money to continue having the service, because:

a) They are more adverse to change, and therefore, they are willing to avoid going through a new learning curve.

b) They are used to pay for content, magazines, books, music (CDs, Vinyl, etc).

However, these are not the people that would make any business model sustainable, if any Social Media platform is thinking of continue existing in the next 10 years, then they should engage the “Digital natives”. These, contrary to the digital inmigrants, won’t be willing to pay for any of this services because:

a) They are not afraid of change, they like trying new platforms.

b) They have grown absorbing free content, wikipedia (vs. encyclopedias), limewire (vs. CDs), youtube (vs. TV).

c) They are more capable of finding new platform to migrate and substitute current, and they will find them.

On this last bullet, I would like to expand. In order for the market to provide alternative free platforms, there should be an incentive for creators to develop a “new free facebooklike model”. What is that incentive? Shouldn’t the business model leverage on that incentive?

I think that incentive is the amount of information you freely provide to social media. If so, why the business model is not behind using this information to reach consumers more effectively. Maybe advertisers should migrating from buying TGRPs from TV broadcasters to buying “more targeted reach” from Social Media.

One final thought, aren’t we already paying Twitter and Facebook with the huge amount of information we give them for free?…

Who owns my information?

twitter-tonidelrio-screenzoomHow much information are you giving to Social Networks?

When asked about the information we provide to Social Networks, most of us think about the marketing insights we give to the system. This information is used by companies to target users based on their preferences: favorite music, favorite brands, favorite food, etc.

The amount of information we “voluntarily” provide to social networks such as Facebook is humongous, and I am not talking about demographic information. First off, we give Facebook a name and a matching face to that name. We talk about our past: childhood, school, hometown. We talk about our present: “Today: Dinner at Lola with Dean & Corey”. We talk about our future: “20 days to Hawaii! Can’t wait!”

We even tell the system who are the most important people in our lives through our pictures and status updates. You think you haven’t done this? Just answer these questions: Have you ever told someone you love him/her on Facebook? Have you ever uploaded a picture under the label “My Family”, “My home”, “Our anniversary” and so on?

If you find this hard to believe, take a look at the too links below:

1) XBox Promotional Trailer of Prototype


2) Promotional Trailer of the movie Flash Forward


Both require Facebook Connect and take a bit to load, but I am positive it will make my point across. Enjoy!

Looking for a Point&Shoot to complement your DSRL: Sony Cybershot DSC-WX1

This is a 1 minute review of my new point & shoot.

Background: I am a picky photographer, love my DSRL (Nikon D80) and was looking for a portable camera with high quality pictures. I do not like using the flash (I think it ruins colors and it gives you a misleading idea of the light you want to capture in that moment, your picture will not reflect at all what your eyes see).

Why I picked  this camera:

(1) Lens is 2.4 (wow!!! more than my Nikon D80 current lens) – this means the aperture you can get is the biggest I’ve seen in any Point&Shoot Camera. Thus, you do not need to use flash in low light conditions. See comparison below:

These pictures were taken at 5pm indoors (low light condition)

This is how your picture looks with flash, note artificial shadows and reflects. This is NOT what your eyes are seeing and what you really want to capture.


This picture was taken with NO flash, NO tripod. The sense of ilumination is just what my eyes where capturing at the precise moment.


Note that the aperture your camera can reach is not part usual information stores share to sell the products but from my perspective this is a critical piece of information.

Photo 196

This is where you should look for the max aperture (max. diaphragm) of the camera you are planning to buy. (My bad – quality is not good took it with my Macbook)

(2) “Sweep Panorama” Easy Panoramic Feature : Just sweep your camera to cover all you want you picture to include, just like shooting a video.


Conclusion: I’ve used the new Cybershot for about 20 minutes. So far, I think it is worth the extra money ($313 in Amazon, incl. taxes and shipping).

Don't kill your ideas just because they seem impossible today…

…actually an idea that seems impossible to execute today, can be the best idea you ever had. Think about it this way, five years ago Facebook did not exist, neither did YouTube nor Twitter.

If you see it from a different angle, if your idea is 100% executable today, then maybe you are too late.

Jawed Karim (27),  Chad Hurley (29) and Steve Chen (28) co-founded YouTube in Feb. 2005 and sold it to Google in Nov. 2006 for about $1.7 billion.

Let you creativity fly, take daily events and interactions with others as inspiration. You might end up with a very successful small business or with an innovation that changes the history of humanity.

For example, Karim, who appears on YouTube’s 1st uploaded video in history, says his idea for what became YouTube sprang from two very different events in 2004: Janet Jackson’s “wardrobe malfunction,” during a Super Bowl show, and the Asian tsunami.


This said, today, the “it is never too late” saying loses importance facing the challenges of the digital explosion. Today we should think of a new saying for our generation, “never to early”.