Toni Del Rio consultant developing markets

Different from e-mail and Facebook, Twitter is not about keeping your profile ‘private’, of course you can set it private, but the essence of Twitter is that it is an open source of information. Twitter won’t be your diary; Twitter will be your newspaper. Let’s start with the Twitter A-B-C, if you know the basic [...]

This graph summarizes some key highlights of the business evolution of Facebook compared to Google. Now, with this in mind, can you imagine how would a Google + Facebook alliance look like? What will they be able to do with all the information they have? What better services they can offer to users?…

Mobile phones are allowing marketers around the world to take a step closer to consumers by making it possible to reach consumers at what I call “the moment of need”. The moment of need is pretty self-explanatory, is being there when the consumer needs the brands, either to use it or to request information related [...]

Waking up earlier than usual today paid off. I was part of the TEDxChange talk, where most of the discussion went around how to apply lessons from the business world into global health and the fight against poverty. For folks like me, folks that have spend years in the for-profit massive consumption industry, and that [...]

Prezi was launched with the idea of one person presenting in from an audience, but when Prezi research went back and talked to their users, they found out that many of them were using Prezi for discussion, as Prezi collects all these ideas into one surface. The beauty of Prezi is that it allows people to [...]

Interacting with clients that hire me to create a Social Media campaign for them, I often find myself explaining the hen-chicken dilemma. How is the hen-chicken thing related to Social Media? Well, companies and institutions usually approach me with the following challenge: “We want to use social media to interact with our consumers/clients/students/donors?”. Pretty fast, their [...]

I certainly respect all the people writing reviews on the iPad, they have made a great job comparing features, prices, etc. All the possible variables a tech savvy consumer would look at. However, my hyphotesis, is that none of the people writing this pro reviews is part of Apple’s target for the iPad. iPad has [...]

Social gaming definitely opens the door to a new market. A few of days ago I ran into this article “Bing Quintupled Its Facebook Fan Base By Bribing People With FarmVille Cash” and it immediately came back to my mind while I was reading this post. In summary, the results of this Bing campaign are [...]

On April 13th, 2010, the Social Media Breakfast in Seattle held a sold out event at DBB Offices in Downtown Seattle. This time the speaker was Katie Paine, from KD Paine & Partners, presenting her approach to measure the ROI of Social Media. This is a brief summary of what Katie shared and my personal [...]

Last month I participated in the Northern Voice Conference in Vancouver, BC. There was a lot going on, lots of bloggers, social media experts, photographers, laptops, iPads, but if I have to pick the technological highlight of the conference I would have to choose Prezi, no doubt about it. Many of the presenters at the [...]