Research

Poverty Lab: The ROI of Policy Making

February 3rd, 2012 by Toni Del Rio | No Comments

Poverty Lab: The ROI of Policy Making

If you have not yet, use 20 minutes of your time to Esther Duflo‘s TED Talk. Her ideas would sound like a no-brainer in the for-profit world. Yes, odd enough, watching this reminded me of my days at P&G, when I would need to meet with Finance to discuss the ROI of my sampling plans [...]


How to use Twitter for Research?

December 29th, 2010 by Toni Del Rio | No Comments

How to use Twitter for Research?

While Facebook is about your friends, Twitter is about following people and topics you are interested in. That said, Twitter can also be used as a research tool. As some of you know, I am a Lab Associate at Walt Disney Imagineering. My current project involves market research in Nicaragua. The big challenge is that all [...]