Google Voice: Got Your Number?

If you got 1 minute and 33 seconds this is worth watching. Google Voice became broadly available in the US today. With Google Voice, you get one number for all your phones, cheap international calls, voicemail like email, and more, for free! (US only)
Learn more at http://www.google.com/voice

iPad & Web Design

Apple’s iPad was finally launched to the market 4 days ago. According to CNET News, 300,000 units sold on Day 1, and many more to be sold in the coming days. Different players are awaiting to see how the iPad will impact their job and/or business. Newspapers are anxious to see if iPad will be the game changer in a declining media publishing industry. Developers are still not certain in the real “size of the prize” behind new apps for iPad, and Web Designers will need to get ready to get the best out of the new device for their clients.

On the latter, now that iPad is out in the market, the online conversation has been intense over the last days.

Although, no one can predict how Wed Design will evolve with the iPad, we are positive that there are many challenges ahead for Wed Designer so they can optimize the interaction between the user and the brands with this new technology.

This is a summary of the key highlights of the conversation surrounding iPad and Web Design. Continue reading “iPad & Web Design”

iPad: Less Is More

I certainly respect all the people writing reviews on the iPad, they have made a great job comparing features, prices, etc. All the possible variables a tech savvy consumer would look at.

However, my hyphotesis, is that none of the people writing this pro reviews is part of Apple’s target for the iPad. iPad has entered the market to create a new category of user.

iPad will play a similar role to the one Wii played for Nintendo in the video games market. Obviously, if you had given a Wii to gamer, the review would have been awful. But who was Nintendo targeting with Wii? No-gamers, people who thought PS and Xbox controllers were for astronauts. In the case of iPad, Apple will aim to attract a wider audience to their brand. This based on two key benefits: (i) intuitive use and (ii) versatility. Continue reading “iPad: Less Is More”

Would charging for Facebook/Twitter make it a sustainable business model?

All the following discussion is merely assumptions of what would happen…

Maybe for the people above 25, Generation X or Digital Inmigrants, it makes sense to pay a reasonable amount of money to continue having the service, because:

a) They are more adverse to change, and therefore, they are willing to avoid going through a new learning curve.

b) They are used to pay for content, magazines, books, music (CDs, Vinyl, etc).

However, these are not the people that would make any business model sustainable, if any Social Media platform is thinking of continue existing in the next 10 years, then they should engage the “Digital natives”. These, contrary to the digital inmigrants, won’t be willing to pay for any of this services because:

a) They are not afraid of change, they like trying new platforms.

b) They have grown absorbing free content, wikipedia (vs. encyclopedias), limewire (vs. CDs), youtube (vs. TV).

c) They are more capable of finding new platform to migrate and substitute current, and they will find them.

On this last bullet, I would like to expand. In order for the market to provide alternative free platforms, there should be an incentive for creators to develop a “new free facebooklike model”. What is that incentive? Shouldn’t the business model leverage on that incentive?

I think that incentive is the amount of information you freely provide to social media. If so, why the business model is not behind using this information to reach consumers more effectively. Maybe advertisers should migrating from buying TGRPs from TV broadcasters to buying “more targeted reach” from Social Media.

One final thought, aren’t we already paying Twitter and Facebook with the huge amount of information we give them for free?…