My Tribute to Steve Jobs

My favorite Apple ad. Used to fantasized about that meeting where Steve all excited approved this TV copy. As a tribute to Steve, I wanted to share this and add him to the list of ‘the people that are crazy enough to change the world’. Continue reading “My Tribute to Steve Jobs”

iPad & Web Design

Apple’s iPad was finally launched to the market 4 days ago. According to CNET News, 300,000 units sold on Day 1, and many more to be sold in the coming days. Different players are awaiting to see how the iPad will impact their job and/or business. Newspapers are anxious to see if iPad will be the game changer in a declining media publishing industry. Developers are still not certain in the real “size of the prize” behind new apps for iPad, and Web Designers will need to get ready to get the best out of the new device for their clients.

On the latter, now that iPad is out in the market, the online conversation has been intense over the last days.

Although, no one can predict how Wed Design will evolve with the iPad, we are positive that there are many challenges ahead for Wed Designer so they can optimize the interaction between the user and the brands with this new technology.

This is a summary of the key highlights of the conversation surrounding iPad and Web Design. Continue reading “iPad & Web Design”

iPad: Less Is More

I certainly respect all the people writing reviews on the iPad, they have made a great job comparing features, prices, etc. All the possible variables a tech savvy consumer would look at.

However, my hyphotesis, is that none of the people writing this pro reviews is part of Apple’s target for the iPad. iPad has entered the market to create a new category of user.

iPad will play a similar role to the one Wii played for Nintendo in the video games market. Obviously, if you had given a Wii to gamer, the review would have been awful. But who was Nintendo targeting with Wii? No-gamers, people who thought PS and Xbox controllers were for astronauts. In the case of iPad, Apple will aim to attract a wider audience to their brand. This based on two key benefits: (i) intuitive use and (ii) versatility. Continue reading “iPad: Less Is More”