If you have not yet, use 20 minutes of your time to Esther Duflo‘s TED Talk. Her ideas would sound like a no-brainer in the for-profit world. Yes, odd enough, watching this reminded me of my days at P&G, when I would need to meet with Finance to discuss the ROI of my sampling plans for Pantene. Aren’t education, health and lives in general way more important than shampoo? Then, why not take the same discipline to find the most effective plans to do so?
You can find Esther Duflo’s famous article in the New Yorker magazine here.