Who owns my information?

twitter-tonidelrio-screenzoomHow much information are you giving to Social Networks?

When asked about the information we provide to Social Networks, most of us think about the marketing insights we give to the system. This information is used by companies to target users based on their preferences: favorite music, favorite brands, favorite food, etc.

The amount of information we “voluntarily” provide to social networks such as Facebook is humongous, and I am not talking about demographic information. First off, we give Facebook a name and a matching face to that name. We talk about our past: childhood, school, hometown. We talk about our present: “Today: Dinner at Lola with Dean & Corey”. We talk about our future: “20 days to Hawaii! Can’t wait!”

We even tell the system who are the most important people in our lives through our pictures and status updates. You think you haven’t done this? Just answer these questions: Have you ever told someone you love him/her on Facebook? Have you ever uploaded a picture under the label “My Family”, “My home”, “Our anniversary” and so on?

If you find this hard to believe, take a look at the too links below:

1) XBox Promotional Trailer of Prototype


Prototype

2) Promotional Trailer of the movie Flash Forward

FlashForward

Both require Facebook Connect and take a bit to load, but I am positive it will make my point across. Enjoy!