This graph summarizes some key highlights of the business evolution of Facebook compared to Google. Now, with this in mind, can you imagine how would a Google + Facebook alliance look like? What will they be able to do with all the information they have? What better services they can offer to users?… Continue reading “Google vis-a-vis Facebook”
Social gaming definitely opens the door to a new market. A few of days ago I ran into this article “Bing Quintupled Its Facebook Fan Base By Bribing People With FarmVille Cash” and it immediately came back to my mind while I was reading this post. In summary, the results of this Bing campaign are strong: 400,000 Bing Fans in Facebook in 24 hours, not bad right?
What are the possibilities of social media video gaming? How high is up? This is a prediction more than a fact. For perspective, taking a look at the Infographics of World of WordCraft, we can see that it took WoW several years to get approximately 11 million users whereas it only took Farmville two months to accomplish the same.
All the following discussion is merely assumptions of what would happen…
Maybe for the people above 25, Generation X or Digital Inmigrants, it makes sense to pay a reasonable amount of money to continue having the service, because:
a) They are more adverse to change, and therefore, they are willing to avoid going through a new learning curve.
b) They are used to pay for content, magazines, books, music (CDs, Vinyl, etc).
However, these are not the people that would make any business model sustainable, if any Social Media platform is thinking of continue existing in the next 10 years, then they should engage the “Digital natives”. These, contrary to the digital inmigrants, won’t be willing to pay for any of this services because:
a) They are not afraid of change, they like trying new platforms.
b) They have grown absorbing free content, wikipedia (vs. encyclopedias), limewire (vs. CDs), youtube (vs. TV).
c) They are more capable of finding new platform to migrate and substitute current, and they will find them.
On this last bullet, I would like to expand. In order for the market to provide alternative free platforms, there should be an incentive for creators to develop a “new free facebooklike model”. What is that incentive? Shouldn’t the business model leverage on that incentive?
I think that incentive is the amount of information you freely provide to social media. If so, why the business model is not behind using this information to reach consumers more effectively. Maybe advertisers should migrating from buying TGRPs from TV broadcasters to buying “more targeted reach” from Social Media.
One final thought, aren’t we already paying Twitter and Facebook with the huge amount of information we give them for free?…
How much information are you giving to Social Networks?
When asked about the information we provide to Social Networks, most of us think about the marketing insights we give to the system. This information is used by companies to target users based on their preferences: favorite music, favorite brands, favorite food, etc.
The amount of information we “voluntarily” provide to social networks such as Facebook is humongous, and I am not talking about demographic information. First off, we give Facebook a name and a matching face to that name. We talk about our past: childhood, school, hometown. We talk about our present: “Today: Dinner at Lola with Dean & Corey”. We talk about our future: “20 days to Hawaii! Can’t wait!”
We even tell the system who are the most important people in our lives through our pictures and status updates. You think you haven’t done this? Just answer these questions: Have you ever told someone you love him/her on Facebook? Have you ever uploaded a picture under the label “My Family”, “My home”, “Our anniversary” and so on?
If you find this hard to believe, take a look at the too links below:
1) XBox Promotional Trailer of Prototype
2) Promotional Trailer of the movie Flash Forward
Both require Facebook Connect and take a bit to load, but I am positive it will make my point across. Enjoy!