My favorite Apple ad. Used to fantasized about that meeting where Steve all excited approved this TV copy. As a tribute to Steve, I wanted to share this and add him to the list of ‘the people that are crazy enough to change the world’. Continue reading “My Tribute to Steve Jobs”
I certainly respect all the people writing reviews on the iPad, they have made a great job comparing features, prices, etc. All the possible variables a tech savvy consumer would look at.
However, my hyphotesis, is that none of the people writing this pro reviews is part of Apple’s target for the iPad. iPad has entered the market to create a new category of user.
iPad will play a similar role to the one Wii played for Nintendo in the video games market. Obviously, if you had given a Wii to gamer, the review would have been awful. But who was Nintendo targeting with Wii? No-gamers, people who thought PS and Xbox controllers were for astronauts. In the case of iPad, Apple will aim to attract a wider audience to their brand. This based on two key benefits: (i) intuitive use and (ii) versatility. Continue reading “iPad: Less Is More”
Last month I participated in the Northern Voice Conference in Vancouver, BC. There was a lot going on, lots of bloggers, social media experts, photographers, laptops, iPads, but if I have to pick the technological highlight of the conference I would have to choose Prezi, no doubt about it.
Many of the presenters at the Northern Voice Conference abandoned the usual suspects: PowerPoint and Keynote, and opted for a more fluid presentation built on Prezi. They changed slides for visuals that helped tell the story. Isn’t presenting all about storytelling? Well, Prezi delivers great toward the objective of helping the presenter tell the story. Continue reading “Prezi: Presentations To Shine”