The A-B-C of Twitter

Different from e-mail and Facebook, Twitter is not about keeping your profile ‘private’, of course you can set it private, but the essence of Twitter is that it is an open source of information. Twitter won’t be your diary; Twitter will be your newspaper.

Let’s start with the Twitter A-B-C, if you know the basic concepts in e-mailing you will get Twitter easily: Continue reading “The A-B-C of Twitter”

How to use Twitter for Research?

While Facebook is about your friends, Twitter is about following people and topics you are interested in. That said, Twitter can also be used as a research tool.

As some of you know, I am a Lab Associate at Walt Disney Imagineering. My current project involves market research in Nicaragua. The big challenge is that all our team is in the US (Glendale, Seattle, Boston, etc.). The plan is to visit the country in the coming weeks. However, how do we stay in touch with Nicaragua while we are working in the US? How can we learn from what is going on in the country in the meanwhile?. I will use our case to exemplify how to use Twitter as a dynamic research tool. Continue reading “How to use Twitter for Research?”

Who owns my information?

twitter-tonidelrio-screenzoomHow much information are you giving to Social Networks?

When asked about the information we provide to Social Networks, most of us think about the marketing insights we give to the system. This information is used by companies to target users based on their preferences: favorite music, favorite brands, favorite food, etc.

The amount of information we “voluntarily” provide to social networks such as Facebook is humongous, and I am not talking about demographic information. First off, we give Facebook a name and a matching face to that name. We talk about our past: childhood, school, hometown. We talk about our present: “Today: Dinner at Lola with Dean & Corey”. We talk about our future: “20 days to Hawaii! Can’t wait!”

We even tell the system who are the most important people in our lives through our pictures and status updates. You think you haven’t done this? Just answer these questions: Have you ever told someone you love him/her on Facebook? Have you ever uploaded a picture under the label “My Family”, “My home”, “Our anniversary” and so on?

If you find this hard to believe, take a look at the too links below:

1) XBox Promotional Trailer of Prototype


Prototype

2) Promotional Trailer of the movie Flash Forward

FlashForward

Both require Facebook Connect and take a bit to load, but I am positive it will make my point across. Enjoy!