How to use Twitter for Research?

While Facebook is about your friends, Twitter is about following people and topics you are interested in. That said, Twitter can also be used as a research tool.

As some of you know, I am a Lab Associate at Walt Disney Imagineering. My current project involves market research in Nicaragua. The big challenge is that all our team is in the US (Glendale, Seattle, Boston, etc.). The plan is to visit the country in the coming weeks. However, how do we stay in touch with Nicaragua while we are working in the US? How can we learn from what is going on in the country in the meanwhile?. I will use our case to exemplify how to use Twitter as a dynamic research tool. Continue reading “How to use Twitter for Research?”